World Disaster Reduction Campaign
- Showcase what women and girls are doing to contribute to disaster resilience.
- Organize public events to increase understanding of gender concerns in DRR processes.
- Lobby national and local governments as well as community leaders and decision makers, academia, and international organizations to 'Step Up'.
- Mobilize the public at large to demand changes to the socio-cultural/political framework that exacerbates the exclusion of women and their vulnerabilities.
- Encourage men and boys to get involved.
- Think Big - Gender equality and risk reduction principles must guide all aspects of disaster mitigation, response and reconstruction.
- Get The Facts - Gender analysis is needed to direct aid and plan for full and equitable recovery. Nothing in disaster work is "gender neutral."
- Work With Women - Women's community organizations have insight, information, experience, networks, and resources vital to increasing disaster resilience.
- Resist Stereotypes - Base all initiatives on knowledge of difference and specific cultural, economic, political, and sexual contexts, not on false generalities.
- Respect and develop the capacities of women and girls.